Iran market have been always a difficult area to move into. Despite of the complicated local regulations and registrations, 40 years of tension between Iran and West and long time of Sanctions and Financial Restrictions against Iran has made its business environment pretty hazy towards the foreign entity.
Personally I have seen many big companies (International distributors and producers) who have tried to move into this market but due to the lack of the required ACTUAL information about this market and ruling standards here, they stayed active for a while, spent a huge cost and left or never been able to become active. Final outlet was the same, they could not keep their presence in the market. Even I know some examples of a vicious circle in which an EC company came to this market establishing a correspondent office and then in a few years closed and left and they have repeated this twice!
We have been motivated by this event and added this kind of the service to our portfolio. We offer two different type of MIRs based on the kind of the data which is used to prepare it, 1)Market Intelligence Macro Report and 2) Market Intelligence Micro Report:
1- Market Intelligence Macro Report (MIMAR): The MIMAR is relying on primary data which is included more general market information, economical index, statistical data and analysis, quantitative and qualitative measurement of the target market and so on. This kind of the reports normally have been used as a base of starting an economical activity or a project.
2- Market Intelligence Micro Report (MIMIR): The MIMIR is relying on filed data which is included the very specific data and information of the market serving a sole purpose and goal. Field data gathering is an expensive and time-spending process and mostly are being asked by the clients who focus on a very specific goal or the clients who intend to complete the relevant MIMAR.
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